Change is here

fruit popsicles
Girleatingicecream

What if everyone wants to contribute to more conscious choices when it comes to food? More sustainable and planet friendly. More indulgent. And with excellent standards of quality. And what if this goes beyond fresh food, into the frozen food segment?

Meet The Frozen Food Company.

Vegan Curry

a future of smart wellbeing

At the Frozen Food Company, we’re changing the game of frozen foods. With a carefully curated selection of premium brands that offer the finest, consciously made products. Frozen options that are equally delicious and indulgent. Fresh and comfy. Healthy and feel-good.

We are proud to represent this type of brands in The Netherlands and help them access the market. From logistics and warehousing, to repacking and branding for retail. Offering the right, premium and conscious choice in the frozen segment.

delicious mochi

Our offerings

Selection of premium brands with consciously made products

Representing conscious brands in The Netherlands and support to access market

Distributor experience with global brands

A very knowledgeable partner in Frozen Food logistics & warehousing

A specialized partner in repacking (and food safety requirements)

Presenting the right, premium and conscious PRODUCTS in the frozen segment

Our Brands

528 logoLogo Vegan Finest Foodslogo Vegan junkstar
Logo I melt 4 uLogo vegan zeastarLogo Beastie Plants
Our guiding principles

Super indulgence

We offer brands that bring super indulgent experiences, where taste, expert quality and out-of-home experiences at home come together.

Better for you

Control food intake – with brands and products that stand out. Less sugar, low calories, plantbased and with the perfect balance of nutritional ingredients.

Better for the planet

Take the next step: from feeling good to doing good. Products that offer the better choice for the planet. From ultra-transparency to responsible (local) sourcing and from climate-neutral to improving biodiversity and transparent pricing.

Our portfolio

Every featured brand and product is there to meet the standards of today’s consumer.

See our complete portfolio

The people behind the Frozen Food Company

Led by the founder and owner, Eelke Holtrop, The Frozen Food Company is on a mission to redefine the Frozen Food Category. With tons of experience in the fast moving consumers goods market, in many different self-indulgent categories. We want to help consumers in their emotional hunger for pleasure and reward in a future of smart wellbeing. That's how we change the game. Starting today.

Eelke Holtrop - Founder and owner of The Frozen Food Company

Join the change

Are you ready to shift perspectives, habits, and choices? Get in touch with us and let’s change the game, together.

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